Infographic App Turns Opinions Into Interactive Art

Augmented reality without Apps in Philips campaign

“Got Milk?”

adverblog.com

Join the Crowd. Nothing sells a brand quite like the promise of being ‘one of us

Join the Crowd. Nothing sells a brand quite like the promise of being ‘one of us

adweek.com

How One Brand Turned An Annoyance Into A Utility: The Watermark Project

Good Strategy/Bad Strategy: the difference and why it matters

Tim Brown on Rethinking Design

“It is intuitive for most managers to conceive of their business in terms of the customers’ needs they are meeting. But a critical element of needs-based positioning is not at all intuitive and is often overlooked. Differences in needs will not translate into meaningful positions unless the best set of activities to satisfy them also differs. If that were not the case, every competitor could meet those same needs, and there would be nothing unique or valuable about the positioning.” What is Strategy, Michael Porter

“It is intuitive for most managers to conceive of their business in terms of the customers’ needs they are meeting. But a critical element of needs-based positioning is not at all intuitive and is often overlooked. Differences in needs will not translate into meaningful positions unless the best set of activities to satisfy them also differs. If that were not the case, every competitor could meet those same needs, and there would be nothing unique or valuable about the positioning.” What is Strategy, Michael Porter

sagepub.com

“A DRAMATIC SURPRISE ON A QUIET SQUARE” TV promo campaign

Interactive IKEA Campaign Presents Multi-View Kitchen Story

textsfromhillaryclinton: Original image by Diana Walker for Time.

textsfromhillaryclinton:

Original image by Diana Walker for Time.

textsfromhillaryclinton

Ultra-Cool Japanese Starbucks

Ultra-Cool Japanese Starbucks

fastcodesign.com

A Poetic Photo Essay On The Death Of China’s Yellow River

A Poetic Photo Essay On The Death Of China’s Yellow River

fastcodesign.com

Unusual beer advertising

simplyzesty.com

The Evolution of Animated GIFs.

GIFs are one of the oldest image formats used on the web. Throughout their history, they have served a huge variety of purposes, from functional to entertainment. Now, 25 years after the first GIF was created, they are experiencing an explosion of interest and innovation that is pushing them into the terrain of art. In this episode of Off Book, we chart their history, explore the hotbed of GIF creativity on Tumblr, and talk to two teams of GIF artists who are evolving the form into powerful new visual experiences.